MLS Clear Cooperation and New Privacy Listing Type

Posted by: Ani Pollack on Thursday, April 9, 2020

Effective May 1^st, 2020 within one (1) business day of marketing a property to the public, the listing broker must submit the listing to the MLS for cooperation with other MLS participants. Public marketing includes, but is not limited to, flyers displayed in windows, yard signs, digital marketing on public-facing websites, brokerage website displays (including IDX and VOW), digital communications marketing (email blasts), multi-brokerage listing sharing networks, and applications available to the general public. The Clear Cooperation FAQ includes additional information on the policy.

Why? It is Pro-Consumer:	Why? It is Pro-Professional:
equally protects the sellers’ and buyers’ best interests flexible for many circumstances adds transparency to the homebuying process ensures fully informed sellers about market exposure ensures buyers have equal, fair opportunity to buy helps avoid liability issues when there is a limited exposure without full disclosure	public should not be more informed than MLS members by holding MLS membership, all agree to cooperate purpose of the MLS is to facilitate efficient marketplace eliminates the need to hunt for pocket listings, track coming soon lawn signs, Zillow listings or social media posts to know what properties are on the market

A new “Privacy” listing type will be implemented to meet the mandatory submission requirement, satisfy the privacy needs of the seller, and promote cooperation among brokers.

PRIVACY	COMING SOON	ACTIVE
Seller has signed a listing agreement and is ready to market on the MLS and does not want all property details to be displayed on the MLS	Property is not ready for full listing exposure but is scheduled and planned to be marketed publicly on the MLS	Seller has signed a listing agreement and is ready for full marketing exposure
Public Marketing is Allowed	Public Marketing is Allowed	Public Marketing is Allowed
Street number, Street name, Map location and Photo are not required.	All Property Info Required	All Property Info Required
No Internet Distribution	No Internet Distribution	Listing is published on IDX feeds and syndicated to third party sites (Zillow, Realtor.com)
DOM begin on day listing is entered into the MLS	DOM begin on Start Active Date	DOM begin on day listing is entered into the MLS

For all the MLS Rule Changes and Fine Schedule passed at the April 7^th Board of Directors meeting, click here. All changes are effective May 1, 2020.

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