Telephone Consumer Protect Act (TCPA)
Real estate professionals use telemarketing calls and texts to promote their services to consumers, which can be an effective tool when implemented in compliance with relevant laws. Under a new Federal Communications Commission (FCC) rule taking effect January 27, 2025, agents and brokers promoting real estate services must obtain consent directly from the consumer, known as 1-to-1 consent, before using an automatic telephone dialing system (ATDS) or sending artificial or prerecorded voice messages.